Year Created: 2022
Project Description: For this branding project we were expected to create labels for a mocktail brand called Moxies. We were expected to produce labels for this brand in 3 different flavors (strawberry, lime, blackberry) and a mockup of our designs on cans using Adobe Illustrator and Adobe Dimension.
Artist Statement: As I was making these labels I wanted to use color and shape to my advantage. I experimented with different shapes, and shades of pink, green, and purple with ranging opacities to create my design. I also wanted to incorporate some of my illustrations to add to its unique qualities. I used the brush tool in Illustrator to create hand-drawn fruit illustrations which would later turn into a pattern for the labels. The concept of mocktails is relatively new so to keep up with this modern concept I chose a modern sans serif typeface for the logo which I warped to create a shape with the text for the label.
